Let the Sunshine In: How Google Reviews Can Brighten Your Business This Summer

In today’s digital age, Google reviews are one of the most important tools a business can leverage and are truly invaluable. They do more than just offer a rating; they show potential and current clients that the lights are on, the doors are open, and we’re here.

A steady stream of current reviews signals that a business is alive and well, and that’s comforting to someone searching for a reliable, local business. More than that, these reviews are often glowing testimonials, a public reflection of the heart and hard work that you pour into your practice every day. When someone takes the time to share a positive experience, it means a lot. It tells others that they’re in good hands, and it reinforces everything we strive for: compassion, professionalism, and trust.

We’re especially proud to have earned and maintained a five-star rating on Google. Every review is a reflection of the meaningful relationships we’ve built with our clients and the dedication we bring to every interaction. That five-star standard isn't just a number, it represents the trust, care, and excellence we work hard to deliver each day.

To me, reviews are more than just feedback. They’re part of an ongoing conversation with our community. That’s why I make it a point to set aside time to read and respond to the Google reviews we receive. Whether it’s a five-star shoutout or a suggestion for improvement, I want our clients to know their voices are heard. Responding personally not only shows appreciation, it demonstrates that we care deeply about the experiences our clients have whether they are valuating their practice, selling their life’s work, or purchasing their dream clinic.

Glowing reviews can do wonders when it comes to drawing in new clients as well. When someone is deciding where to take their time and money, they often look for social proof, stories from other individuals just like them. These testimonials help build trust before they even walk through your business’s door.

Additionally, a strong, consistent review history can be a real asset from a business perspective. Whether you’re looking to grow, partner, or eventually sell your practice, public feedback gives future stakeholders a look into the quality, reputation, and stability of your business. Solid reviews and the thoughtful responses that accompany them are part of the foundation of a trustworthy, successful operation.

If you're not already making reviews a priority in your business, now is the perfect time to start. And if you are, don’t forget to celebrate your wins, like that shining five-star rating you’ve worked so hard to earn.

Simple Ways to Spark 5-Star Feedback

1. Include a Direct Link

   Add your Google review link to follow-up emails and thank-you messages to make the process seamless.

   
   

2. Feature It on Your Website

   Place a clear call-to-action on your homepage or contact page encouraging visitors to leave a review.

   
   

3. Print It Out

   Add your review link (or a QR code) to printed appointment cards, brochures, receipts, and even holiday cards.

   
   

4. Just Ask!

   A friendly in-person reminder like, “If you had a good experience today, we’d love it if you left us a Google review” can go a long way.

   
   

5. Timing Is Everything

   Ask while the experience is still fresh, right after a positive interaction is the best time to request a review.

   
   

6. Keep It Friendly and Grateful

   Most people are happy to share kind words, they just need a little nudge and a warm thank you.

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©Rebecca Robinson Davis, CBI and www.practicesalesadvisors.com, 2025. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rebecca Robinson Davis, CBI and www.practicesalesadvisors.com with appropriate and specific direction to the original content.